Rubbish! You smack a child or a dog to correct it, separate from the missus, ride a bike on the pavement, get done for speeding etc and it's no reflection on the company you work for.
Anyway the RSPCA have taken the cats off him and he's been fined two weeks wages by West Ham, which being about £250,000 is probably a good do for them as well.
If you smack a child nowadays you won't stay in your job either I wouldn't imagine - certainly not a high-profile one like a footballer!
As for riding a bike on a pavement or getting done for speeding... I know personally that you won't consider those to be a direct comparison to beating a pet for fun, so that's not an argument I'm afraid.
Most companies aren't global brands like West Ham. The decision to select him was an absurd one, even removing any sentiment for the animal. If it wasn't a reflection of the club 24 hours ago, it certainly is now. By selecting him Moyes trivialised and accepted Zouma's despicable behaviour. His interview after was an absolute joke...
"As an animal lover I was very disappointed... He'll learn from it"... Pull the other one, you tosser - Imagine a 27 year old man having to learn not to abuse a harmless animal.
A joke decision and a complete misreading of the increasing ill-feeling towards the rotten bastard.